Strategi Promosi Potensi Wisata BUMDes Hitamarluga Berbasis Pengalaman melalui Aktivitas Camping dan Paddle Boarding di Desa Lumban Suhi-Suhi Toruan

Abstract

The development of village tourism potential requires promotional strategies capable of effectively connecting local attractions with prospective tourists. One challenge is limited public awareness of available tourism destinations and activities. Lumban Suhi-Suhi Toruan Village possesses water-based tourism potential managed by BUMDes Hitamarluga, particularly through paddle board activities at Lumban Manik Beach. This community service activity aimed to optimize tourism promotion through an experience-based promotional approach by integrating camping, paddle board experiences, visual documentation, and social media publication. The activity employed a descriptive-participatory approach consisting of potential observation, activity planning, tourism experience implementation, documentation, content production, digital publication, and content reach evaluation. Activities were documented using cameras and drone technology, presenting the location and approximately ten participants engaging in paddle board activities. The promotional content was published through social media accounts associated with Paddle Board Pantai Lumban Manik and the community service team's account. One promotional content reached approximately 3,000 views. The results indicate that experience-based promotion can produce communicative visual materials with potential to reach broader audiences. However, views cannot be interpreted as evidence of increased tourist visits or income because comparative data before and after the intervention were unavailable. This activity provides an initial contribution to strengthening the visibility of BUMDes tourism potential and can serve as a simple promotional model for sustainable development by tourism managers and village communities.